Masterclass – Writing for the Audience, last chance for pre-booking price

There’s nothing worse than feeling like you don’t belong. Art galleries can be intimidating; institutional spaces where jargon serves to promote not only a deficit in understanding but also alienation from the arts. Discontent about the kind of language we use to talk about artists, artwork and their attendant artistic movements can turn a visitor into somebody who might never return.

Finnish Art Agency is organizing a thought-provoking and practical masterclass that will provide exhibition-makers, press and marketing staff, curators, educators and anyone responsible for the text material at galleries and museums with the tools they need to think about arts writing from a fresh perspective. Masterclass – Writing for the Audience takes place April 5th at 9–17 at Design Museum, Helsinki. Workshop is organized in collaboration with the Finnish Museums Association. Sign up for the workshop from here, pre-booking ends tomorrow March 8th.

Using clear and meaningful language, Tate Liverpool Content Editor Mike Pinnington and art critic Laura Robertson will guide attendees to reassess the messages that accompany art; providing a new way of crossing the bridge between curatorial intent to the viewer’s experience and enjoyment. Read the full tutor profiles from here.