Attracting new interest groups and audiences

During the exhibition Passerby by Elena Näsänen, Finnish Art Agency organized events to engage new interest groups with the exhibition and the venue Photographic gallery Hippolyte. The invitation list was built and inspired by the works of the exhibition. Finnish Art Agency hosted the events for guests from the fields of architecture, design, tourism and the city of Helsinki. The guest list included for example Artek, Visit Helsinki, Finlandia Hall, Kiasma, Helsinki City Art Museum, Department for Communications and Culture (Ministry for foreign affairs of Finland), Ornamo and Finnish Tourist Board MEK.

Artist Elena Näsänen spoke about her practices and works with the audience: “Sometimes it might take years to have comments or feedback about my artworks. It was positively thrilling to hear the discussions and observations directly from the audience.”

By organizing hosted events Finnish Art Agency is strengthening and developing connections. The aim is to make visual art, contemporary artists and art institutions familiar among new interest groups, culturally active companies and organizations.

Elena Näsänen: Passerby at Photographic Gallery Hippolyte
30.01. – 23.02.2014